Do something that matters

Do something that matters

And so right now, the thing I want to write about is this - Doing work that matters. Playing an active role in the world and the issues that we're facing.

For me that always starts with recognising our privilege. Sometimes this happens through a conversation, through travel or simply through a new perspective on the world, whether that comes to you through a documentary you watch on tv, an interview you read or simply a quiet moment of reflection.

Take some time to see what is actually happening in the world right now. To see how damn lucky you are. How unbelievably fortunate you are. How your 'problems' in life, really don't rank on a global scale of problems that the majority of the population are dealing with.

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Metrics that matter

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Metrics that matter

There’s a term used in the tech world called ‘Vanity Metrics’ and unfortunately, way too many of us become totally focused/obsessed with the wrong stats. Vanity Metrics are those things that make us look good and sometimes feel good, but that has no real meaning when it comes to your business growth. 

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The 4 rules to integrity & authenticity in business

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The 4 rules to integrity & authenticity in business

I can totally put my hand up and say I lost my integrity for a while. When I was running festivals, my business was projecting this image of such an awesome lifestyle, but the reality looked very very different.

In a world that is filled with opinions of what your business should be doing, and how you should be showing up, it’s easy to lose track of who you really are and end up not being totally authentic.

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People matter — treat them that way

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People matter — treat them that way

But to me, in that moment, I made another promise to myself. I never want my business to go in that direction. I never want to treat people in a way that makes them feel small or unimportant. Sure, sometimes it’s hard to reply to every email or respond to every FB message, but holy smokes, it’s worth it.

These people are your potential customers & clients. They’ve taken the time to connect with you. They deserve to feel important because they are important.

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short & sweet: feelings not facts

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short & sweet: feelings not facts

Sure, some people will make a decision based purely on price or specific features, but the majority of our choices are actually based on feeling, not reason. Interesting huh?

But how does knowing that help us as business owners? Because if we can grasp the concept that people don’t buy facts, they buy feelings, then we understand the importance of sharing more of who we are and what we believe.

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What are you waiting for ?

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What are you waiting for ?

Fact: If you wanna become a really good surfer, you’re going to need to get good at paddling. And if you want to create a business that you ADORE? Find ways to enjoy the ‘paddle’. Lean into what makes it fun. Train hard, educate yourself so it becomes easier. Seek out your tribe. Identify your best path.

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On business & boundaries

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On business & boundaries

So why are boundaries so important when it comes to building a brand?

Because (as my smart cookie of a mastermind buddy told me this morning) we teach people how we want to be treated. This can be a hard truth to swallow because it involves radical responsibility, but if you’re dealing with any icky issues in your business, it might well be that you’ve been a little slack on your boundaries and allowed stuff to go down that just isn’t ok.

Good boundaries mean self-worth & self-respect… and both of those things are mighty useful to any entrepreneur. They’ll stop you from saying yes to clients who aren’t a great fit. They’ll make sure you get paid what you’re worth. And they’ll ensure that you make smart decisions at every stage of the game.